NO DEBUNKING

Understanding is Stronger Than Arguing

I’m writing a series of books that decode the language and tactics of the far left, based on my deep dives into their content and culture—things you won't find anywhere else.

When you join the Red Menace Collective, you get more than just a book. You’ll gain insider access to groundbreaking content as it’s being created—long before it hits the shelves.

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This is a new addition to the introduction of the book that feels necessary to write given that debunking is the primary thing I spend my time fighting, and is mostly why the right understands nothing. Enjoy.

NO DEBUNKING

Understanding is Stronger Than Arguing

The goal of this book is not to debunk the left. It's to understand them—their beliefs, their strategies, their language, and the methods they use to advance their agenda. Without this foundational knowledge—understanding their organizing tactics, rhetorical strategies, and current institutional influence—any effort to oppose them will be ineffective. You cannot defeat an enemy that you do not understand.

Right now, we have a lot of people who believe they understand the left, but they don't...because they spend all their time debunking them for the temporary dopamine rush that they get on social media by owning the libs.

But debunking doesn't work. It accomplishes exactly nothing.

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Continue below the paywall to access the full essay.

Podcast coming soon. In the meantime, you can use Substack’s new feature in Substack Reader to listen to an audio version.